The 2nd year students of Marketing and International Trade ESCI present the Covides Challenge

Last Friday, the 2nd year students of the Degree in Marketing and International Trade of ESCI presented the Covides challenge, an opportunity to work different marketing strategies from a real case.

During the second quarter, students of the subject of Business Marketing, taught by Rosa Colomé, participated in the development of a marketing plan to promote wine tourism in Covides.

The students had to analyze the business environment of the cooperative and identify market opportunities to then develop a value proposition for the consumer by working on one of the four main marketing strategies: product, price, promotion or placement strategy.

The project was carried out in teams, five of which were finalists. On Friday, April 11, the finalist teams presented their projects in an unbeatable setting: the cooperative’s winery in Sant Sadurní d’Anoia.

We would like to thank all the students who participated in this challenge, they have done exceptional work and we are impressed by the high level of creativity and dedication they have all shown. Each project has been unique and has reflected a great passion for the world of marketing.